Case Studies from the Trenches: Independent Hotel Recovers Tens of Thousands in Abandoned Bookings with 1710% ROAS in Less than 3 Months with Reservation Email Retargeting
How does a hotel, resort or casino benefit from Reservation Email Retargeting?
HeBS Digital's hotel clients recover thousands of dollars every month from abandoned bookings. Reservation Email Retargeting is just one way a property can communicate directly with very qualified visitors—potential guests who have not only expressed an interest in their property, they have also indicated they want to travel during a specific travel date and time.
Case Study – Independent Hotel Recovers Tens of Thousands in Abandoned Bookings
Le Parc Suite Hotel's Website Revenue Optimization Consultant at HeBS Digital studied the analytics and noticed that 94.5% of the property website's online visitors abandoned after "price checking." Already participating in the Reservation Abandonment Program and experiencing high returns, the property wanted to add to its reservation recovery efforts.
HeBS Digital added special coding to Le Parc Suite Hotel's website and booking engine which captures and stores email addresses entered anywhere on the site. Once a visitor with a stored email address abandons the reservation process, the dates of stay are also stored and a customized message to the guest with a deep link back to the abandoned reservation page is delivered within an hour straight to their inbox.
In less than three months, the property saw tens of thousands in recovered revenue as a result of Reservation Email Retargeting—a 1710% ROAS.
Visit our website to learn more HeBS Digital's Reservation Email Retargeting product. Reservation Email Retargeting is part of the proprietary Reservation Recovery Package offered by HeBS Digital, which also features the Reservation Abandonment Program, Smart Rate Promos and Reservation Reminders.
SVP Global Marketing