Brand Karma and IDeaS Partner to Release Hospitality Industry’s First Tool to Integrate Social Reputation Index with Revenue Management
Brand Karma data helps Revenue Managers analyze how social media ratings and sentiment should impact hotel pricing
- Identify, validate, and quantify the revenue opportunity of reputation impacted pricing
- Assess and visualize market position in relation to competitors' rate and reputation performance
- Realize revenue opportunities and strengthen a hotel's overall revenue management program
Shangri-La Hotels and Resorts participated in the charter program of the IDeaS Reputation Pricing module.
"We are delighted to be part of the charter program. This will enable us to look at sentiments and reputation data in combination with rates and performance, which is very exciting," said Siv Forlie, Vice President of Corporate Revenue Management of Shangri-La Hotels and Resorts, which participated in the charter program of the IDeaS Reputation Pricing module. "We are already seeing interesting correlations, and we look forward to further developing measurements in this area to learn more about how reputation can possibly impact pricing."
"The social reputation conversation has moved from monitoring to monetization," said Morris Sim, CEO & Co-Founder of Brand Karma. "Connecting a hotel's pricing decisions with its online reputation is an important part of this shift, and it's now a reality."
"Customer behavior online continues to have an impact on a hotel's reputation, and ultimately its pricing," said Sanjay Nagalia, COO & Co-founder, IDeaS Revenue Solutions. "We're pleased to continue our partnership with Brand Karma to bring this innovative feature to hotels worldwide."
The IDeaS Reputation Pricing module will be available in an upcoming release of IDeaS RMS this month.
About Brand Karma
Brand Karma provides the only holistic marketing solution designed for hospitality and travel professionals to attract and retain customers via social and digital media. Founded in 2006 by 3 friends who are former Microsoft executives, today Brand Karma provides analytic tools marketers use to audit their brand, a social CRM to manage reputation, agency services to increase social commerce and brand awareness, and consultants to form winning competitive sales and marketing strategies. Headquartered in the United States, Brand Karma has offices in Japan, China, Taiwan, Singapore, and France. For more information, visit www.brand-karma.com.
Celebrating 25 years of excellence in the hospitality industry, IDeaS Revenue Solutions - a SAS Company, offers industry-leading pricing and revenue management Software, Services, and Consulting to the hospitality and travel industries. Headquartered in Minneapolis, Minn. with a global technology center located in Pune, India, IDeaS maintains sales, support and distribution offices in North & South America, the United Kingdom, Europe, Middle East, Africa, Greater China, Australia and Asia. For more information, visit www.ideas.com.
Phone: +65 6423 9123