PwC Switzerland Chooses ReviewPro as Online Reputation Meta-Data Supplier
A PwC goal is to further develop its tourism practice, applying expertise in analysis and research to provide better insights and add depth to operational audits. This new initiative builds on the success of work done in Sri Lanka, now expanding the process to a larger scale.
With this data, PwC plans to analyze these leading tourism destinations and compare them in different categories, look at factors travelers value most and value least, and come up with general insights from the rankings of hotels in different segments.
ReviewPro meta-review data synthesizes years of guest feedback, from hundreds of sources, to identify trends and provide the hotel industry with better answers to questions such as:
- How is this hotel trending in guest satisfaction, in service ratings, in perception of value – among its competitors?
- Where can service operation adjustments be made to improve performance?
- What capital expenditures do we need to budget for to make this property competitive?
- Do we need a new strategic positioning plan to succeed in this market?
- How has Brand X performed vs. Brand Y in this market over the past three years?
- Are there untapped revenue opportunities here?
This is information that directly affects a hotel's bottom line, which is why it is being rapidly adopted and used by investors, owners and brand executives around the world.
Because today's hotel guest can say anything about a hotel – wherever and however they choose – there is both a higher quantity and broader range of feedback online than is collected through traditional channels. By aggregating and extracting this information from the social web, the PwC team will have independent, unbiased feedback on what's working and what's not in a hotel operation.
Josiah Mackenzie, director of business development at ReviewPro, says "Reputation has been proven to drive hotel revenue and financial performance, and PwC Switzerland's Hospitality team has differentiated itself by not only integrating the Global Review IndexTM and review analytics into its research practice, but using them as way to create more insight for action for clients."
About PwC Switzerland
PwC helps organisations and individuals create the value they're looking for. We're a network of firms in 157 countries with more than 184,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com.
Director of Business Development, ReviewPro
Phone: +1 415 671 9629
ReviewPro is the leading provider of Guest Intelligence solutions to hotels worldwide. The company"s suite of cloud-based solutions consists of Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS), which enable clients to obtain a deeper understanding of reputation performance as well as operational/service strengths and weaknesses. They also offer Auto Case Management and the Guest Messaging Hub to help automate internal processes to ensure guest feedback is acted on quickly and efficiently. Leveraging Guest Intelligence effectively allows clients to increase guest satisfaction, rankings on review sites/OTAs and revenue.
The company offers the industry-standard Global Review Index™ (GRI), an online reputation score, which is used by thousands of hotels worldwide as a benchmark for reputation management efforts, based on review data collected from 175 OTAs and review sites in more than 45 languages. More than 30,000 hotels worldwide leverage ReviewPro"s solutions to deliver better guest experiences. For more information about ReviewPro, please visit www.reviewpro.com.