Consumers and businesses at odds over future of mobile technology in hospitality | bighospitality.co.uk
While UK business leaders rated social media interaction during and after the experience as the most important use for mobiles in the future, just 13 per cent of consumers said they would use their mobile to interact with a hospitality outlet over social media. Additionally, while speeding up service delivery and payments were the lowest prioritised uses of mobile technology for business leaders, over a third of consumers said they would use their smartphones for ordering (31 per cent) and payment (30 per cent).
