How China is Sculpting the Hotel Industry
China is not just influencing the travel industry these days—the country is beginning to dictate it. And if you work in the travel industry and you’re not keeping abreast of the latest travel technology, you are doing yourself a disservice. According to the third annual Hotels.com Chinese International Travel Monitor (CITM), published today, more than half of Chinese travelers surveyed said they now book their hotel room via the Internet or mobile apps, up from 45 percent in 2013. On top of that, just under half go through online accommodation websites and online review sites, and one-third even check social media during their trip planning process.