SETE, Greek Tourism Confederation, Enters Data Partnership with ReviewPro
Greece’s leading hospitality association to leverage the Global Review IndexTM, ReviewPro’s award-winning online reputation score, to measure online guest satisfaction of the country’s hotels & destinations
ReviewPro's online reputation management (ORM) analytics provide critical insight into overall guest satisfaction levels for all SETE member hotels as well as strengths and weaknesses across a variety of departments. The company aggregates millions of of reviews from more than 100 of the most relevant online travel agencies, review websites and social media platforms for clients in over 90 countries. The backbone of these analytics is the Global Review Index™ (GRI), the industry standard benchmark for online guest satisfaction, which will assist SETE in measuring individual performance of hotels as well as performance by region and destination.
Dr. Aris Ikkos, Research Director at SETE, says, "Today's consumers are highly influenced by online hotel reviews and other user-generated content. We will leverage ReviewPro's analytics to determine the online reputation and unique requirements for different regions across Greece. At SETE, we've seen a steep increase in client requests for tools to monitor and respond to online guest feedback. We're committed to providing the most reliable, best products for our members and we feel that ReviewPro will support us to fulfill our goals."
RJ Friedlander, CEO of ReviewPro, says, "We are delighted that SETE choose to partner with ReviewPro. Over the last year, we have emerged as the preferred ORM data provider to leading associations and technology companies around the world. The agreement with SETE provides further proof that when it comes to data coverage and quality, ReviewPro is the provider of choice. The hotel industry needs a common measure of online guest satisfaction and the GRI is that score. Additionally, sentiment analysis of online reviews will pinpoint specific strengths and weaknesses that will enable SETE to better customize campaigns and tourism initiatives for visitors to the country."
SETE (Greek Tourism Confederation) is a non-governmental, non-profit organization. The Association was established in 1991. It represents all unions of tourism enterprises and entrepreneurs that are directly or indirectly involved in Tourism. SETE aims constantly at boosting competitiveness and demonstrating the key role of Greek tourism in the economy as a whole.
Founded in 2013, Marketing Greece is a financially independent non-profit organization that acts as the official representative of the Greek tourism industry's private sector and aims to showcase the Greek tourism product through PR and marketing activities. Key stakeholders include the Greek Tourism Confederation (SETE), the Hellenic Chamber of Hotels and the Association of Greek Advertising Companies. It cooperates closely with the Ministry of Tourism and the Greek National Tourism Organization (GNTO) to plan and implement targeted actions appealing to international visitors.
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ReviewPro is the leading provider of Guest Intelligence solutions to hotels worldwide. The company"s suite of cloud-based solutions consists of Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS), which enable clients to obtain a deeper understanding of reputation performance as well as operational/service strengths and weaknesses. They also offer Auto Case Management and the Guest Messaging Hub to help automate internal processes to ensure guest feedback is acted on quickly and efficiently. Leveraging Guest Intelligence effectively allows clients to increase guest satisfaction, rankings on review sites/OTAs and revenue.
The company offers the industry-standard Global Review Index™ (GRI), an online reputation score, which is used by thousands of hotels worldwide as a benchmark for reputation management efforts, based on review data collected from 175 OTAs and review sites in more than 45 languages. More than 30,000 hotels worldwide leverage ReviewPro"s solutions to deliver better guest experiences. For more information about ReviewPro, please visit www.reviewpro.com.