It's intriguing to see so many real estate firms getting into hospitality services and expanding in that arena, especially as generating returns are much more difficult as compared to office space or apartments. Several realty firms, in fact, have lost value over their hotel investments. The Brigade group ventured into hospitality in June 2004 with serviced residences, and over the last ten years has expanded into lifestyle membership clubs like Woodrose, Augusta, Galaxy and Regent, MLR convention centres and the more recently, a standalone restaurant HIGH Ultra Lounge. Brigade Hospitality also has two operating hotels – Sheraton Hotel Bangalore at Brigade Gateway and Grand Mercure, Bangalore and 8 in the pipeline. BW| Businessworld's Chitra Narayanan quizzed Brigade Hospitality Services CEO & Executive Director Vineet Verma on growth plans...

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