HotelNewsNow.com (HNN)

People don’t like change. Just ask anyone who has ever redesigned a logo or website (HNN included). The immediacy of the resulting critical clamor is enough to cause whiplash. I hope the execs at peer-to-peer-travel-website-that-must-not-be-named—OK fine, it’s Airbnb—have plenty of neck braces to pass around. The site on Wednesday rolled out a new logo and online experience. The resulting tumult was palpable in the Twitterverse. First came the news: “Airbnb rolls out new website and logo.” Then came the initial reaction: “Airbnb’s new logo is … interesting.” Then folks started having some good ol’ fashioned fun: “Airbnb’s logo looks like [fill in the blank].”

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