Complexity and openness – why big IT vendors are missing from travel technology
Consumers have always shopped around for the best deal on travel and vacations. The Internet simply arms the travel customer with the ultimate weapon for bargain-hunting. In an online travel market now dominated by digital wholesalers, exchanges and price comparison sites, pre-packaged products and static pricing no longer cut it. This is an analysis by Boris Kraft, co-founder and chief visionary officer at Magnolia International.