ZDirect Solutions Stirring Excitement

Crowds gathered at the ZDirect booth last month during HITEC (Hospitality Industry Technology Exposition & Conference) as hospitality's Email Service Provider showcased its latest Hotel Marketing Automation arsenal. The attraction was four fold, as ZDirect announced its: 1) Automated Responsive Designer that gives hoteliers a way to reach their customers through an advanced email editor that automatically resizes an email to fit every mobile device; 2) Google Action Cards by ZDirect that provides integration to Google Now, enabling hotel guests to access their reservation information on their mobile device at the exact moment they need it; 3) Lifetime Guest Value Analytics which blends Big Data with proprietary predictive analysis and machine learning algorithms to predict a guests future spend; and 4) White-listed relationship with Google that facilitates a feedback loop allowing the ZDirect development team access to Google's cutting-edge features.

"We were delighted with the success of HITEC 2014," said Caren de'Ath, ZDirect vice president of sales. "Our clients, prospects and our partners were really happy with our new service offerings, and they were even more impressed to learn that ZDirect is one of the only vendors in the hospitality space with such a deep-rooted Google relationship. As an ESP, we are unique in that Google will come directly to us to present new tools that we can share with our clients.

"The show may be over, but feedback continues to pour in from those who visited our booth," de'Ath said. "Our field staff have been sharing comments with us that they are receiving from their customers since HITEC, and the comments are so positive that we wanted to share them with everyone."

Hoteliers Hail ZDirect HITEC Showcase

The following are comments submitted to ZDirect staff regarding their HITEC announcements and interactions:

"After HITEC, I received a phone call from a client saying that the owners of her hotel were thrilled to learn that the marketing team can now reach 50 percent more future guests by using ZDirect's Automated Responsive Designer. Responsive design has always been challenging for this hotel, and making email responsive was even more difficult. Not only was it time consuming for them, but it is not a skill set that many of their staff have because it requires coding language and HTML expertise. She said: 'Your customized templates are taking all the hassle out of trying to figure out how to display our messages in the right format for the every mobile phone. You've made it automatic and effortless, and I can't thank you enough.' This client was even more excited to learn that the new Automated Responsive Designer is being offered to all of our clients at NO COST as an existing ZDirect customer."

-- Carrie Messmore, ZDirect Director of Client Services

"Several of our customers have told me that they are amazed at how quickly ZDirect developed its Google Action Cards tool. Many said that it is a huge guest convenience. They like that on check-in day, travelers will receive a notification in the form of a Google Action Card that details information about their reservation, the hotel phone number, and a link to access maps and directions all on their smart phones. One customer said that 'prompting guests to call the hotel or get maps and directions is elevating their level of service.' Another said that 'by integrating the hotel reservation into the guest's digital life, it will help their hotel boost guest satisfaction and loyalty.' My favorite comment came by way of a letter. A customer wrote: 'Thanks ZDirect for helping us give our guests the information they need, when they need it, on the device they choose. This takes the guest's first impression of our hotel and our service level to new heights.'"

• - Adam Fractenberg, ZDirect Director of Sales North America

"I received a considerable amount of feedback after HITEC from customers who were really appreciative that ZDirect CTO Isaac Wieder talked about Canada's new anti-spam law. One customer wrote: 'You took the time out of a busy show to make sure that we were aware of what was happening with anti-spam regulations. We are now educating our marketing staff and also our sister properties here in Canada. Thank you for being so proactive and for having our backs.' Other hoteliers were praising us for developing the Lifetime Guest Value Analytics. I received an email saying: 'This proves to us that ZDirect truly has our best interests at heart. You really listened to us when we said we wanted to be able to gauge how much an existing guest will be worth to us financially in the future. With loyalty at an all time low industrywide, being able to capture our future guests early on – before another brand does – is critical. This data also helps us to show our staff why it's so important to deliver exceptional service today; keeping guests happy and getting them to return puts big dollars to our bottom line, and that enables us to improve our property and re-invest in our employees. '"

• - Jean-Philippe Torunski, ZDirect VP of Development, Ottawa Office

For more information on ZDirect's Automated Responsive Designer, Google Action Cards, 

Lifetime Guest Value Analytics or the new anti-spam laws in Canada, email [email protected] or call 888-962-4548 .

About ZDirect

Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry. The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail^® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results. www.zdirect.com

Shallana Edwards
(480) 347-9173