Hotels transact US$7.4 billion with SiteMinder over past year
SiteMinder's Co-Founder and CEO, Mike Ford, says the numbers reflect growing recognition among hotels that best-of-breed connectivity is crucial to gaining exposure to guests globally and maximizing reach.
"The uptake amongst hotels in adopting the new online technologies available to them has been fairly slow; however, we are now seeing that uptake accelerate. The figures released today are evidence that our clients – hotels, technology system partners and channel partners alike – are seeing the benefits of a fully-integrated, cloud-based distribution platform that provides unsurpassed robustness in connectivity to offer lower costs and greater control," says Mr Ford.
"The distribution landscape for a hotel is becoming increasingly complex but it also offers greater diversity and an ever-increasing opportunity to reach guests with the rise of the newer distribution avenues such as Google Hotel Finder. There are also a growing number of opportunities for hotels to attract guests from around the world by tapping into locally-based online booking sites, such as Ctrip for the Chinese market and Despegar for South America.
"When considering all of this, a hotel can no longer afford to manually execute a diversified distribution strategy if they want it to be effective; it is now a necessity to utilize connectivity and automation technology that offers broad integration, reliability, speed and security. This is what SiteMinder offers through its room distribution platform. On top of 60 other channel management solutions, RDX powers SiteMinder's own offering, The Channel Manager, as well as the distribution for many of our property management system (PMS) and central reservation systems (CRS) partners that rely on us to deliver this capability to their hotel customers."
SiteMinder's RDX platform offers more than 14,000 hotels across the globe rapid two-way, real-time XML connections between over 80 PMSs and CRSs and around 200 distribution channels.
Mr Ford says, over the past year, hotels have benefited from RDX's landmark connections with wholesalers such as GTA, meta-sites such as TripAdvisor and booking sites from booming travel markets such as Russia via Ostrovok.
"Bookings via more established Online Travel Agencies (OTAs), of course, remain a critical component of a hotel's distribution strategy, but increasingly, so are other points of sale – and, with RDX, hotels can connect with them all," he says.
"With the increase in hotel usage, SiteMinder now has a customer base spanning more than 140 countries in all key markets. Our global expansion over the past year has also successfully achieved our goal of establishing global service delivery and operations centers in the Americas, APAC, Europe and Africa to support hotels within these regions."
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.