The Ritz-Carlton Bends Over Backwards To Bring Legendary Service To Life Through Video Performance
The video is designed to bring The Ritz-Carlton experience to life in a new and unexpected format that would be exciting to today's social media savvy guests. It begins backstage as the performers prepare themselves for this magical evening. From the bellboys' warm welcome to a singing chef and a spectacular grand finale the performers dance, sing and flip through the air in front of a live audience outside The Ritz-Carlton Shanghai, Pudong.
"The energetic performance is a way to highlight our rich heritage and create dialogue around our ladies and gentlemen who create memories for our guests every day," said Ed French, Chief Sales and Marketing Officer of The Ritz-Carlton. "Performance Arts are universal and we created this campaign specifically with social media and the digital space in mind to reinforce our values in an unexpected format for a luxury brand."
The dramatic and custom-created live performances immersed audiences with a one-of-a-kind blend of choreography that married international performance art with Chinese acrobatics. The shows are also designed to encourage audiences to share their experiences via their social media channels using The Ritz-Carlton brand hashtag #RCMemories.
Over a year in the making, the performances follow a couple's check-in to a luxurious Ritz-Carlton and each stage of their stay. "Our ladies and gentlemen go over and above to surprise and delight guests with special memories. The film is a nod to authenticity, while demonstrating how we empower our ladies and gentlemen every day to create experiences," added Mr. French.
About The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, Md., currently operates 86 hotels in the Americas, Europe, Asia, theMiddle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award which recognizes outstanding customer service. For more information, or reservations, contact a travel professional, or visit the company website at www.ritzcarlton.com. The Ritz-Carlton Hotel Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc. www.marriott.com / www.news.marriott.com