[Infographic] Technology and the Cycle of Influence
In the world of travel and tourism, increasing numbers of people use technology to book their experience, interact with services once they are at their destination, and share their experience with others afterwards. Sharing is great. We are more likely to believe something is good if a customer tells us it’s good, rather than the Head of Marketing and Sales. But it also presents particular challenges to the hospitality industry... This infographic outlines the cycle of influence of technology in the travel and tourism sector.
It is producing a series of infographics with the aim of capturing key information and interesting developments in travel and tourism.