TripAdvisor®, the world's largest travel site*, today announced the launch of the TripAdvisor TV Ad Contest, its first-ever user-generated ad contest. Everyone from video amateurs to filmmakers is encouraged to submit a short video in the spirit of TripAdvisor's "Don't Just Visit" commercials between Friday, August 1 and Sunday, August 31. The contest winner will earn a grand prize of $25,000 and a chance to see their ad air on television. TripAdvisor will also award five runner-up prizes of $1,000 with winning videos shared on TripAdvisor social media channels.

The TripAdvisor "Don't Just Visit" ads, launched in May, showcase the benefits of using TripAdvisor for travel planning and what can go wrong when it's not used. As a user-generated travel site, it is a natural extension for TripAdvisor to engage its community – allowing travelers to share their own experiences through personal versions of the ads.

"No one knows better than our community of millions of travelers how TripAdvisor makes a vacation great," said Barbara Messing, chief marketing officer for TripAdvisor. "Travelers love sharing their experiences on TripAdvisor, so we're excited to get their take on our 'Don't Just Visit' ads by asking them to share their travel stories in a creative new way, with one winning story to air on TV."

The TV ad contest will allow travelers to submit short videos that can be turned into a 15 or 30 second TV ad. Submissions will be accepted in lengths of 11 or 26 seconds, in order to leave time for the four second ending.

U.S., France and Australia residents 18 and above are eligible to enter the contest, which are markets where the TripAdvisor "Don't Just Visit" ads launched. The grand prize and five runner-ups will be announced in mid-September.

Additional details for the TripAdvisor TV ad contest and examples of the "Don't Just Visit" commercials can be found at:http://www.tripadvisor.com/TripNews-a_ctr.15secondsoffameUS.

About Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, September 2023
** Source: Tripadvisor internal log files

SOURCE Tripadvisor