TripAdvisor Announces Its First TV Ad Contest Tapping Travelers For Their Take On TripAdvisor's TV Commercials
Contest Calls for Short Video Entries in the Spirit of TripAdvisor's "Don't Just Visit" Ads for a Chance to Win $25,000 and Have their Commercial on TV
"No one knows better than our community of millions of travelers how TripAdvisor makes a vacation great," said Barbara Messing, chief marketing officer for TripAdvisor. "Travelers love sharing their experiences on TripAdvisor, so we're excited to get their take on our 'Don't Just Visit' ads by asking them to share their travel stories in a creative new way, with one winning story to air on TV."
The TV ad contest will allow travelers to submit short videos that can be turned into a 15 or 30 second TV ad. Submissions will be accepted in lengths of 11 or 26 seconds, in order to leave time for the four second ending.
U.S., France and Australia residents 18 and above are eligible to enter the contest, which are markets where the TripAdvisor "Don't Just Visit" ads launched. The grand prize and five runner-ups will be announced in mid-September.
Additional details for the TripAdvisor TV ad contest and examples of the "Don't Just Visit" commercials can be found at:http://www.tripadvisor.com/TripNews-a_ctr.15secondsoffameUS.
TripAdvisor® is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today's lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.
TripAdvisor, Inc. (NASDAQ: TRIP), through its subsidiaries, manages and operates websites under 23 other travel media brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com and www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2016
**Source: TripAdvisor log files, Q3 2016