Educational Institute Offers New Edition of Hospitality Sales and Marketing Textbook
Readers of Hospitality Sales and Marketing, Sixth Edition, will receive:
• A thorough introduction to hospitality sales and marketing
• Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
• Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing
• An understanding of the role the Internet plays in today's hospitality marketing efforts
Hospitality management programs at U.S. academic institutions can order this textbook with accompanying exam scan sheet from AHLEI's U.S. distributor, Pearson Higher Education (www.pearson.com). The book is also available from the Educational Institute at www.ahlei.org.
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