Companies like JP Morgan and Bloomberg have recruited graduates from hospitality schools in Switzerland – but where are the British students, asks Rozina Sabur. Prospective university students in the UK believe the best way to a successful career is the academic degree from a top university. Vocational degrees are viewed not as a route to management, but rather to the first rungs in the industry. Which is odd since top recruiters are heading to hospitality schools to seek out future managers and executives. This global industry provides around 8.7 per cent of worldwide employment – the World Travel and Tourism Council, estimates by 2023, nearly one in ten jobs will be in hospitality.

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