Accor Hotels Uses Google Ad Extensions to Increase Incremental Conversions by 14%
To stay competitive in the hospitality landscape amid a shift toward online and mobile travel booking, premier hotel operator Accor Hotels wanted to bolster its digital marketing strategy. With the key goals of driving online traffic, increasing click-through rates and boosting brand awareness, the company turned to Google AdWords ad extensions. After experimenting on high search volume campaigns, it rolled out the most successful extensions to other campaigns and markets. By adopting this approach, Accor increased incremental conversions by 14% with sitelinks and form extensions and used review extensions to grow click-through rates by 19%, among other successes.