IHG Signs Nine Hotel Indigo® Agreements in First Seven Months of 2014
Boutique brand continues strong growth in major U.S. markets from coast to coast
"We were first to market with a branded boutique hotel brand when we launched Hotel Indigo here in the U.S. ten years ago. Our flexible approach to development has greatly contributed to the successful growth of the brand, and we now have 58 hotels open around the world," said Kirk Kinsell, president, the Americas, IHG. "Because we don't have a standard design, many owners look at the Hotel Indigo brand as a creative option for their real estate assets. In fact, these new signings include the conversions of an office building in Atlanta and the historic Blue Horizon boxing venue in Philadelphia, as well as a dual-branded development with IHG's Holiday Inn Express brand in Austin, Texas."
Every Hotel Indigo hotel is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. No two hotels are the same.Each hotel's neighborhood story is woven throughout the guest experience, from the locally sourced food and drinks served in the restaurant and bar, to the art, photography and architecture incorporated into the hotel's design.
"The Hotel Indigo growth strategy is focused on opening hotels in neighborhoods that have an undiscovered story to tell," said Mary Winslow, director, Americas Brand Management, Hotel Indigo. "From the underground cultural clubs of 19th-century Baltimore to the modern mosaic of characters and culture in Miami, our hotels will connect guests to these vibrant and unique neighborhoods in a way that no other boutique hotel brand does."
The Hotel Indigo brand provides a refreshingly local experience for guests who want to experience something unique and different when they travel. Guestrooms at Hotel Indigo hotels feature plush bedding, hard-surface flooring with area rugs, and spa-inspired bathrooms. Guests and locals enjoy a great neighborhood bar with seasonal and locally sourced food in a stylish environment, and relationships with local vendors like coffee roasters and breweries bring a taste of the neighborhood into the hotel for guests.
The new hotels will feature the brand's Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover the neighborhood.
The Hotel Indigo brand is also experiencing strong global growth, with recent openings in three major European cities, Hotel Indigo St. Petersburg Tchaikovskogo, Hotel Indigo Madrid Gran Via and Hotel Indigo Rome St. George, and additional openings in Paris and Bangkok expected by the end of 2014.
The hotels will participate in IHG's guest loyalty program, IHG® Rewards Club. The industry's first and largest rewards program with over 80 million members is free and guests can enroll at IHGRewardsClub.com, by downloading the IHG® app, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide. The scale and diversity of the IHG family of brands means that its hotels can meet guests' needs whatever the occasion.
IHG franchises, leases, manages or owns more than 4,900 hotels and 724,000 guest rooms in nearly 100 countries, with almost 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world"s first and largest hotel loyalty programme with more than 88 million members worldwide.
InterContinental Hotels Group PLC is the Group"s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG"s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.