Hotels lure road warriors with room amenities
U.S.-generated business travel spending is projected to increase 6.8% to $292.3 billion during 2014, according to the Global Business Travel Association, and hoteliers have taken notice. Owner and operators at brands and independents are baiting their lines with new or upgraded amenities aimed at providing a seamless, comfortable work experience while on the road. “The business traveler expects hotels to know who they are and their preferences. They want personalized and relevant communications throughout all of the major touch points,” said Bill Linehan, chief marketing officer at Red Lion Hotels Corporation.