Facebook Bans Incentivizing Likes: No More Fan-Gated Sweepstakes
On August 7, 2014, Facebook announced that they have changed their platform policies so brands can no longer incentivize users to like a Page. In layman's terms, you cannot have applications that show one set of content to non-fans, and another set of content to fans.
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5. However, no new applications will be able to have this functionality. While an immediate knee-jerk reaction for many brands and marketers is a gasp of horror followed by loud lamentation, take heart! There are several important short- and long-term impacts worth considering.
To find out how this Facebook change will impact your hotel business and how you can continue to leverage Facebook to boost your fan count, check out Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
Teresa Villaruz
Sr. Marketing Manager
408-200-6871
