Penn State Executive program for hospitality industry to offer latest in digital marketing
"Information technology represents one of the largest areas of capital expenditure within the hospitality industry," said Maria Taylor, managing director of Penn State Executive Programs. "Through this program, participants can begin seeing Big Data as a strategic enabler from which can come service enhancements, product differentiations and new revenue streams."
To make this program possible, Penn State Executive Programs has utilized its University-wide and external networks to bring together a group of faculty leaders who are experts in their field. Pete Nyheim, senior instructor of technology in Penn State School of Hospitality Management, will serve as the program's faculty director.
Other faculty leaders include Josh McHugh, CEO of Attention Span Media and cofounder of Fanatical; Howard Foster, consultant and former CEO of Media Trust; Michael L. Pilion, founding partner of the Global Outsourcing, Technology and Commercial Transactions Practice at Morgan, Lewis & Bockius LLP; Odia Kagan, associate in the Corporate and Securities Practice Group at Pepper Hamilton LLP; and Frederic M. Wilf, managing partner, Wilftek LLC.
Pilion, Kagan and Wilf will serve as legal experts on a panel discussing the legalities of digital marketing practice.
"Along with our partners in the Penn State Hospitality Leadership Institute, we're excited to offer this very timely program on implementing digital marketing strategies in the hospitality industry," said Taylor. "Our extensive academic and professional networks allow us to respond quickly to these kinds of niche business needs with programs that offer the latest in industry knowledge."
To learn more about the program, including how to register, visit http://www.smeal.psu.edu/psep/open/bdmh/big-digital-marketing.
About Penn State Executive Programs
As part of the Smeal College of Business, Penn State Executive Programs builds leadership and organizational capabilities to address pressing business challenges. Open-enrollment programs for executives are offered in areas such as strategy and leadership, supply chain management and finance. Penn State Executive Programs also partners with major multinational organizations to deliver customized learning solutions. Learn more at www.smeal.psu.edu/psep