HSMAI Asia Pacific

AsiaConnect, HSMAI Asia Pacific's annual learning and networking event for hospitality sales, marketing and revenue management professionals will focus on the dynamics of 'The New Sales Professional', Game Changing Consumer Trends, Real-time Marketing Solutions and Digital Customer Engagement.

Digital and mobility are at the heart of business today and will have a profound impact on the travel and hospitality industry. Asia Connect 2014 will feature a keynote presentation by Ani Bhalekar, mobility solutions expert at Accenture Digital on 'Tapping the Growth of the Mobility Marketplace' to help hospitality professionals stay ahead of the curve and be profitable.

Also headlining this year's program is Bob Gilbert, president & CEO of HSMAI who will present key findings of an upcoming HSMAI Foundation Special Report on the 'Evolving Reality of the Modern Sales Professional'. This report will challenge traditional thinking and call attention to the new skills and knowledge expected of the successful sales professional in today's market.

According to Bob Gilbert, "The nature of hotel sales and marketing as we know it today has changed. With social media and social selling now influencing a majority of B2B buyers, hotel professionals must leverage on the digital ecosystem that enable customers, partners and prospects to interact and share their experiences with the brand to eventually influence transactions." Asia Connect 2014 will provide hotel professionals with insight and solutions to make the transition to the modern hospitality professional.

This highly interactive program will feature panel discussions including, 'Hoteliers of a New Generation' sharing their perspective on the marketplace and the new rules of customer engagement, 'Convergence and Collaboration' – Opportunities for Integrating Revenue Management Into the Organization, 'Voice of the Customer' Executives from corporate travel and meetings & events voice their views on hotels & hospitality, and research findings from the HSMAI Asia Pacific-CNI 'Pulse of the Industry Survey'.

To take the survey, visit: https://www.surveymonkey.com/s/hsmaiap2014.

New at AsiaConnect are 'FASTrack' workshop sessions presented by subject-matter experts on 'Strategic Selling', 'Real-Time Marketing', 'Social Media Trends' and 'Revenue Optimization' which includes, Transitioning to the Modern Sales Professional with Peak Hospitality Solutions, Monetizing Your Online Reputation & Reviews with TripAdvisor and Driving Ancillary Revenue with Up-selling & the Mobile Platform with Nor1.

This conference is most valuable for individuals at single hotel properties, and those in corporate and regional positions who want to learn what's new to stay relevant and to network with other hospitality sales & marketing professionals.

Gold Sponsors: Nor1 and TripAdvisor, Table Sponsors: Far East Hospitality Management, FRHI Hotels & Resorts, Marina Bay Sands, TravelCLICK, Content Sponsors/Partners: Peak Hospitality Solutions, Wiley, Cornell-Nanyang Institute of Hospitality Management, Sabre Hospitality Solutions and WIT.

*Registration fees: HSMAI Members - SGD$195, Full-Time Faculty & Students – SGD$225, Sponsor's Rate – SGD$225, Non-Member Group (2 or more) – SGD$ 250, Non-Member Individual – SGD$300, HSMAI Membership & Conference Package – SGD$480. *For early registrations through 18 August 2014.

Register online at: https://hsmaiasiaconnect.eventbrite.com.au.

For more information contact Chris Toguchi at email: [email protected]

About HSMAI Asia Pacific

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers. Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board that is comprised of delegates from each Region.

Jackie Douglas
President
+61 (0) 414 381 240
HSMAI Asia Pacific

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