Travel Content Takes Off on YouTube
What do Kobe Bryant, Disneyland and WestJet Airlines have in common? They’re all featured in some of YouTube’s most-viewed travel videos. In recent years, online video has proven to be a powerful channel for information, education and entertainment, particularly in the travel and hospitality industry, where we’ve seen impressive growth. According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. What exactly are travelers looking for? What’s popular? What content are they watching? Here’s what we found.