Five-Star Hotels Revolutionize Luxury Check-In: Andaz, Auberge, Four Seasons Hotels | forbes.com
The “stodginess” of traditional hotel check-in is one of the consistent findings in my research as a hospitality and customer service consultant. A traditional front-desk check-in feels archaic and slow to many of today’s travelers, and even more so to the guests who will soon dominate the hospitality industry’s market: the huge and tech-savvy Millennial generation of customers.