Google’s recent formula update, “The Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking. — Source: Milestone Inc.
Milestone Internet Marketing, Inc.

Google announced last week one of its biggest local update yet, which Search Engine Land has coined as "Pigeon Update" (note, this is not Google's official name for the update).

Here is a simple breakdown of what the Pigeon entails:

The Pigeon update is an update to Google's formula that determines who ranks where on their search engine results page (SERP) specifically in terms of local-based search queries (ie. when someone searches geo local keywords such as "Hotels in San Francisco"). Pigeon was released on July 24th and so far has had some pretty significant effects on the local SERPs.

To learn how this affects your online strategy, check out Milestone Insights.

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Teresa Villaruz
Sr. Marketing Manager
408-200-6871

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