Holiday Inn Express Debuts Video “Shorts” for Digital Campaign
IHG's Holiday Inn Express brand, as part of its integrated marketing campaign, has developed four video shorts exemplifying the brand's "Stay Smart" message in an unexpected and comedic way. The four videos feature the next evolution of the Stay Smart® campaign tagline, "Did anyone stay at a Holiday Inn Express last night?"
IHG franchises, leases, manages or owns more than 4,900 hotels and 724,000 guest rooms in nearly 100 countries, with almost 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world"s first and largest hotel loyalty programme with more than 88 million members worldwide.
InterContinental Hotels Group PLC is the Group"s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG"s hotels and corporate offices globally.
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