A Quality Result as Thomas Cook Partners with TrustYou
Holiday Company Signs Multi-Year Partnership With Online Reputation Management Specialists to bolster Quality Assurance across its holiday offering
Thomas Cook has entered into a strategic partnership with TrustYou, the global leader in online reputation management, with a view to ensuring that all hotels adhere to the holiday company's rigorous quality control criteria.
The results will be used by Thomas Cook to provide hotel partners with a real-time indication of how they are performing in the eyes of their customers. These will identify areas for improvement that can be immediately addressed by hoteliers, providing customers with the assurance of quality they have come to expect from the global pioneer in travel.
"Quality assurance is a key factor in our strategy to deliver the very best holiday experience to our customers," said Peter Fankhauser, COO at Thomas Cook Group. "Our partnership with TrustYou will allow us to exploit the vast amount of data their sophisticated technologies aggregate in order to identify those areas that need to be addressed and make the necessary recommendations to hoteliers to ensure that our standards remain of the highest quality."
"The unique insights from TrustYou will provide Thomas Cook with the most accurate, up-to-date information available on the hotels and resorts we offer, allowing us to further improve quality levels, working in close collaboration with our hotel partners."
Using TrustYou's monitoring tool, Thomas Cook and its partner hotels will be able to easily see how they're performing on travel sites, as well as analyse review trends over time. For instance, hotels can monitor whether or not target areas such as service or food and beverage offerings have improved. Additionally, hotels can track their management response rates, social media activity, and more.
"We are excited to have Thomas Cook as a valued partner," said TrustYou CEO Benjamin Jost. "Using TrustYou's data and insights from millions of reviews will ensure that Thomas Cook stays at the top of its game, delivering the very best service and quality standards in the market."
For additional information about TrustYou, please contact Margaret Ady at email@example.com.
Thomas Cook Group
Thomas Cook Group plc is one of the world's leading leisure travel groups with sales of over £9 billion and more than 20 million customers in the year ended 30 September 2013. Thomas Cook is supported by c27,000 employees and operates from 17 countries; it is number one or two in all its core markets. Thomas Cook Group plc's shares are listed on the London Stock Exchange (TCG).
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TrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler"s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou"s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world"s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use TrustYou Connect, a partner program to integrate TrustYou"s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor