ABTA chief says travel business models must change | travelweekly.co.uk
Abta chief Mark Tanzer has warned the industry faces a second online transformation which will leave no business model unchanged. The association’s chief executive told Travel Weekly: “We’re entering Phase 2 of travel and the internet which is the real transformation. Phase 1 was based on choice and price comparison. “But consumers don’t want lots of choice. Now the move is towards multi-platform – to online and offline rather than online versus offline – and travel is becoming more like a publishing business, with much more emphasis on peer reviews and personalised content.”
