Starwood's Element Brand Debuts in Harrison, NJ
Element Harrison - Newark Offers Smart, Sustainable Lodging and a Center for Social Engagement within an Emerging Urban Lifestyle Destination
"Element Harrison – Newark is an exciting addition to the Element portfolio and will provide a smart, sustainable lodging option for travelers to the bustling Newark metropolitan area," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "On track to double its portfolio in the next two years, Element offers guests a bright, energizing environment that's conducive to both work and play, as well as a line-up of innovative brand-led programming."
Designed by progressive New York architectural firm HWKN, the new hotel features a distinctive façade that tips its hat to the innovative thinking of the Element by Westin brand. By creating a trompe l'oeil effect (trick of the eye), HWKN toyed with the building's form – creating the playful illusion that each window is three dimensional. The highly cost effective yet eye catching design response mirrors the Element's offering to extended stay visitors.
The stylish, sustainable rooms and suites at Element Harrison – Newark feature a fluid design of modular furniture, flat-screen televisions, large desks with open shelving, custom-designed closets and original artwork from local artists. Rooms will also offer fully-equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Other brand signatures include a state-of-the-art, 24-hour fitness center, indoor pool, and a 1,500 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with Element's complimentary bikes to borrow and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.
Element Harrison – Newark was developed by Ironstate Holdings, LLC and The Pegasus Group as part of the Partnership's larger, mixed-use development that will ultimately comprise 2,600 luxury residential residences and 80,000 square feet of street-level retail space, the first phase of which has already been completed. A hotbed of activity and investment, Harrison is also benefitting from a $256 million upgrade of the PATH Station by the Port Authority of New York and New Jersey.
"The opening today of Element Harrison - Newark is a landmark moment as it helps advance Harrison's growth as a stand-alone, well-balanced urban destination that's also a great launching point for excursions to Manhattan and other New Jersey Gold Coast locations," said Michael Barry, President of Ironstate Holdings, LLC. "Starwood's forward-thinking Element concept is a great complement to our broader vision for Harrison and reflects the national interest and significant financial investment the area continues to garner."
"We are delighted to partner with Starwood Hotels to introduce its popular Element brand to this new entertainment destination in the area," said Michael George, CEO of Crescent Hotels & Resorts. "One of the industry's most innovative brands, Element appeals to business and leisure travelers with its emphasis on clean, sustainable living."
Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It's recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
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