Starwood Hotels & Resorts Expands Presence in Thailand with the Debut of Sheraton Samui Resort
Renowned Sheraton Brand Debuts in Koh Samui, Thailand’s Second Largest Island; Signifying Starwood’s Confidence In The Long-Term Growth Plan Of The Destination
Sheraton Samui Resort marks the 7th property managed by Starwood under the ownership of TCC Hotels Group and is testament to the strength of the relationship. The other six properties that have resulted from the long-term partnership in Asia Pacific includes the Le Meridien Angkor, Le Meridien Bangkok, Le Meridien Chiang Mai, Vana Belle, a Luxury Collection Resort, Koh Samui and The Westin Kuala Lumpur; alongside Plaza Athenee, a Royal Meridien Hotel that recently re-committed to an extension under Starwood's management.
Koh Samui is within easy reach with near to hourly departures to and from Bangkok, and excellent direct international accessibility from key feeder markets such as Hong Kong and Singapore. Approximately a 15-minute drive from the Koh Samui International Airport, Sheraton Samui Resort sits on Chaweng Noi Beach, one of the most beautiful and longest stretches of white sandy beach on the east coast of Koh Samui. The town of Chaweng, a vibrant shopping and entertainment area, is also only a short 3km away.
On completion of the rebranding works, guests can enjoy all the Sheraton brand's popular amenities and services including the signature Link@Sheraton® experienced with Microsoft® where guests can come together to meet, connect and relax. In addition, all 141 guest rooms will feature the signature Sheraton Sweet Sleeper™ Bed with a plush mattress and luxurious sheets. In addition, the resort will open the brand's signature Shine Spa for Sheraton™ and also include a well-equipped gym with the brand's revolutionary health and fitness program, Sheraton® Fitness by Core Performance™. Sheraton Samui Resort will also feature a Kids' Club and Feast, the brand's all-day dining concept; alongside a plethora of dining venues including the beach and pool bars, Sky Light Lounge and Tara Restaurant. Guests can also continue to enjoy the resort's swimming pools – a fresh water swimming pool and the salt water swimming pool that offers breathtaking views of the Gulf of Thailand.
"The expansion and rebranding underscores TCC Hotels Group's confidence and commitment to the future of Thailand's tourism industry as it continues to embrace the advent of the ASEAN Economic Community in 2015," highlighted Khun Wallapa Traisorat, President of TCC Hotels Group, a member of the TCC Land Group.
"Starwood has developed a conversion-friendly strategy for existing hotels to meet the demands of owners and guests. With our powerful platforms, we are able to help our partners reposition existing assets in a cost-effective manner. Given that many are well-located but under-branded hotels, they present untapped opportunities for Starwood and is another channel for our growth. Thailand has already seen three conversions in the past few years," said Rajit Sukumaran, Vice President of Acquisitions & Development, Starwood Hotels & Resorts, Asia Pacific.
Sheraton Samui Resort is the newest addition to Starwood's dynamic portfolio of 23 properties in Thailand under eight of its brands: St. Regis, The Luxury Collection, W Hotels, Sheraton, Westin, Le Méridien, Aloft and Four Points by Sheraton. Sheraton currently operates five hotels in the Thai kingdom, including Royal Orchid Sheraton Hotel & Towers, Sheraton Hua Hin Resort & Spa, Sheraton Hua Hin Pranburi Villas, Sheraton Krabi Beach Resort, and Sheraton Pattaya Resort. And Sheraton Samui Resort will be Starwood's fourth property on Thailand's second largest island following the successes of Vana Belle, A Luxury Collection Resort, Koh Samui, W Retreat Koh Samui, and Le Meridien Koh Samui Resort & Spa.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
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