Free WiFi Tops Business Travelers’ List of Hotel Must-Haves
Which of these matter most to business travelers? Connectivity. Free WiFi topped the list of factors influencing most business travelers’ choice in hotels. Tech-savvy next-Gen travelers especially value WiFi, with 48.3% of those aged 18-24 surveyed listing it as their must-have. Of the road warriors earning between $75,000 and $99,000, 52% most value free Wifi; 24.8% of those earning $100,000 to $149,000 choose a hotel based on its offering of free WiFi.
Skift + American Express asked them— in an online survey — what hotel amenities they look for while on the road. The results show that business travelers prize features that help them work faster and more effectively. We’ve outlined the top-level results of our survey below.
Important: This survey was commissioned by The Hilton HHonors (TM) Surpass® Card from “American Express”. This single-question survey was administered to the U.S. internet population from TKTK through Google Consumer Surveys, with a qualifying question with TKTK responses. The methodology is “explained here”. See previous Skift Surveys here.
Topline Result, Chart below: Free WiFi tops the list of amenities business travelers most favor, with 35.2% saying it influences their choice of hotel, while 28.2% place value on the proximity of their hotel to the space in which they are working or meeting. After that, 25.5% favor free breakfast. Surprisingly, only 10.9% of those that travel for business factor in their enrollment in a hotel’s loyalty program.