The Guest Experience is the competitive battleground for all hoteliers. As meeting guests’ emotional needs is 70% of the guest experience, it more important than ever to go to greater depths to understand how guests feel about you. What are their emotional drivers and how can you use this intelligence to anticipate their needs, identify new revenue opportunities and create profitable experiences? Understanding how to evoke positive emotions for your guests will enable you to create powerful memories for them that they want to share.

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