Put content at the heart of leisure travel and hospitality
It used to be all we could rely on when travelling were the paper guides in the holiday home, a stand of brochures in the hotel foyer, or a rep's selection of tours at the resort. For reviews we would open the guestbook, for recommendations we would go to the concierge. And because that's all we could do, we ran a high risk of disappointment with the location and of missing out. Fast forward to the digital revolution and we’ve undoubtedly come a long way. Today's consumers are well-informed, digitally dexterous, socially connected, multi-tasking, channel hoppers. By Sarah Hughes, co-founder of global place content platform Fiz.