Industry Update
Press Release 3 September 2014

Taipei marks citizenM’s foray into Asia

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Artyzen Hospitality Group, through Artyzen citizenM Asia Limited, is proud to have been awarded the contract by an entity controlled by Alpha Asia Macro Trends Fund II to operate and manage citizenM's first hotel in Asia Pacific. The Fund is managed by Alpha Investment Partners (Alpha), the property fund management arm of Singapore developer, Keppel Land.

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Scheduled to open around the fourth quarter of 2016, the hotel, heralds the entry of the citizenM brand into Asia Pacific and its expansion in the region.

The circa 260-room citizenM hotel is strategically located in Ximending, the colourful retail and entertainment hub that is known as the Harajuku and Shibuya of Taipei. The hotel is easily accessible by public transport and is close to the city's popular pedestrian mall as well as the Taipei railway station.

Ms Christina Tan, Managing Director of Alpha, said, "We are happy to work with like-minded partners such as Artyzen Hospitality Group, who shares in our vision to provide innovative products and services to meet customers' needs, and achieving excellent returns for investors and shareholders. citizenM's hotels have been very well received in other regions and we are excited to partner Artyzen Hospitality Group to bring the brand to Asia Pacific."

Launched in Amsterdam in 2008, citizenM now operates 7 hotels in cities including London, Paris and New York. A further 6 hotels are currently being developed, bringing the global room count to almost 3,000 keys. Dedicated development teams in Europe, North America and Asia Pacific are actively looking for new opportunities with the best partners. Key target cities include the capitals and gateway cities of Europe, North America and Asia. Target projects include new builds, mixed-use developments, conversions and the rebranding of existing hotels. citizenM offers owners and developers a unique value proposition that delivers significantly higher returns by combining (1) upscale hotel performance through successful positioning and effective distribution; (2) high profitability due to an efficient operating model that leverages centralized management, innovative systems and technology; and (3) efficient design and construction solutions, resulting in reduced floor area requirements and reduced development cost, time and risk.

"Establishing our presence across Asia's gateway cities tops our list of priorities and as we celebrate the signing of the first citizenM hotel in Taipei, we are also setting our sights on keys cities like Shanghai, Beijing, Hong Kong, Singapore, Jakarta and Bangkok. citizenM has proven successful in established markets and we are confident of its success in Asia. We invite property owners and developers to experience the brand's true potential with us," said Robbert van der Maas, President, Artyzen Hospitality Group.

Rattan Chadha, Founder, citizenM hotels says "we are extremely excited to enter the Asian market together with our partners Artyzen Hospitality Group, opening our first citizenM hotel in Taipei, a city that reflects the lifestyle and needs of our target audience."

The name citizenM derives from Mobile Citizens and some of the brand's signatures include a stylishly designed living room instead of a lobby where guests can check-in and check-out independently at touch-screen terminals, but assistance is also available around the clock from citizenM's multi-lingual ambassadors. On-site food and beverage offerings are available at canteenM, a 24-hour hotel bar, along with modern contemporary design rooms with a touch-screen MoodPad to control the lighting, temperature, window shades, alarm and television. All rooms have king-sized beds, rain showers and international plug systems.

Related Brand

citizenM

The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they would expect from a high- end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx.
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About citizenM

citizenM is a unique breed of hotels which sets new standards in the hospitality industry. Instead of sticking to the industry's 'givens', it figures out exactly what modern travellers want and need. The innovative concept aims to offer guests an affordable luxury lifestyle and provides sustained premium returns to all stakeholders. citizenM was established by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. The group opened its first hotel at Amsterdam Schiphol Airport in 2008, and currently has 9 hotels open in cities such as London, Paris, New York, Amsterdam, Glasgow, Rotterdam. citizenM currently has 15 additional hotels under development in Paris, Copenhagen, Los Angeles, San Francisco, Seattle, Boston, Taipei, Shanghai and Kuala Lumpur.

citizenM primarily acts as owner-operator, but is also open to consider joint ventures, leases, and management agreements. The group has a strategic expansion plan focusing on Europe, Asia, and North America. In Europe, the company is actively pursuing opportunities in Geneva, London, Milan, Munich, Paris, Rome, Stockholm, Zurich, and Copenhagen and aims to create multiple hotels per destination.

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