Industry Update
Supplier News18 September 2014

Casa Gangotena, one of World’s Leading Hotels, Enters Strategic Partnership with ReviewPro

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Casa Gangotena, a boutique hotel in the historical center of Ecuador's capital, Quito, has signed a strategic partnership with ReviewPro, a leading provider of online reputation and social media analytics for the hotel industry. Situated in a restored mansion with 31 rooms, Casa Gangotena boasts the title of world's sixth best hotel, best hotel in Ecuador and best hotel in South America and will leverage ReviewPro's market-leading solution to maintain its already excellent online reputation, further refine guest experience and increase revenue.

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The hotel will harness the Global Review Index™ (GRI), an industry-leading online reputation score, which provides critical insight into guest satisfaction by aggregating millions of mentions from over 100 of the most relevant online travel agencies (OTAs), review websites and social media platforms.

Developed in collaboration with mathematicians, hotel industry experts and leading academic institutions, the GRI offers unparalleled benchmarking capabilities for global brands and individual hotels. Casa Gangotena will use the GRI on an ongoing basis to measure the evolution of their own guest satisfaction and that of their competitors.

Fernando Delgado, General Director of Casa Gangotena, says, "After extensive research, we found that ReviewPro's comprehensive analytics, reporting and alert system offer Casa Gangotena the most impressive level of competitive benchmarking on the market. We receive travelers from every corner of the world, which is why we needed an online reputation management tool that can monitor what guests are saying about us in several languages and across all of the most important social media channels."

"ReviewPro will help us to harness guest insights and prioritize action, to strengthen our engagement with customers, further increase guest satisfaction and ultimately drive hotel revenue in the long-term." Delgado adds.

RJ Friedlander, CEO of ReviewPro, says, "We are delighted to work closely with Casa Gangotena. Pro-active online reputation management will help to improve their ranking on major review sites and OTA's, as well as drive revenue. ReviewPro's GRI will enable Casa Gangotena to leverage big data analytics from the social web, identify necessary changes to improve guest satisfaction and ultimately increase revenue."

About Casa Gangotena

Situated in a restored historic mansion overlooking Quito's Old Town squares and churches, the Casa Gangotena harbors 31 rooms, each a showcase of eye-catching style, contemporary design, fine furnishings, modern technologies and quintessential comforts to impress the most discerning guests.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from more than 175 OTAs and review sites in over 45 languages. The company's cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

For more information go to reviewpro.com

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