The American Hotel & Lodging Educational Foundation (AH&LEF) has adopted a new logo and graphic look reflecting its dynamic mission and focus and incorporated a new tagline: Invest Educate Empower, to capture the core focus of the non-profit. Earlier this year, new logos were unveiled by the American Hotel & Lodging Association (AH&LA) and the American Hotel & Lodging Educational Institute (EI).
The Foundation's new graphic look echoes the one launched by AH&LA earlier this year, in conjunction with the association's new membership and advocacy model. This new graphic identity, which will appear in all future materials, collateral, and media, is more current and sophisticated while holding true to the Foundation's mission as the premier charitable organization of the U.S. lodging industry and source of funding for educational scholarships and research and project funding.
"We are proud to unveil this exciting new look for AH&LEF, one that gives us a fresh, modern look matching our current mission," said AH&LEF President/COO Joori Jeon. "Each year, the Foundation provides valuable scholarship funding and research opportunities for deserving men and women in the hospitality industry, who represent the future of our industry. This new logo is a strong reflection of our commitment to and focus on developing that future."
The new tagline: "Invest Educate Empower" captures the new mission and focus of the Foundation as it seeks to gain broader visibility for its work in investing in students, educating the next generation of hospitality industry workers and empowering this future generation to make a difference. Earlier this year, AH&LEF's Board of Trustees also revamped its mission and vision statements to focus on the people who benefit from its work.
The new mission: "Through strategic fundraising and prudent investment management, the American Hotel & Lodging Educational Foundation provides resources for hospitality-related education, research projects, and vital opportunities that benefit the lodging industry."
The new vision statement: "AH&LEF is the industry's philanthropic organization, dedicated to helping people build careers that improve their lives and strengthen the lodging industry."
About the American Hotel & Lodging Association
The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. In the wake of COVID-19 pandemic, the hospitality was the first industry impacted and it will be among the last to recover. That is why AHLA is committed to promoting safe travel while also creating a standardized safety experience nationwide through the Safe Stay initiative. With an enhanced set of health and safety protocols designed to provide a safe and clean environment for all hotel guests and employees, hotels across America are ready to welcome back travelers when they are ready to travel. Learn more at www.ahla.com.