Learn About Local Hotel Internet Marketing Strategies in Chicago
Milestone President and Founder Joins ClickZ Panel to Discuss Local Search Marketing and Strategies for Hotels
Event: ClickZ Chicago
Session: Dominating the Local Ecosystem: Trends, KPIs and Ranking Factors
Date:Wednesday, November 5th 2014
Time: 4:00 PM – 5:00 PM
Location:
Palmer House Hilton Hotel
17 East Monroe Street
Chicago, IL 60603
Topics Covered:
Wondering how to leverage the recent updates in search to help improve your hotel's local presence? Search is an ever-changing environment and your hotel's Internet marketing strategy should stay up-to-date with the most recent changes. In this educational session, Milestone's founder will discuss the latest trends and updates in the search world, and how to optimize your hotel's local listings to improve search visibility. It will cover important topics and factors crucial to your hotel's success in the local search results including:
- Trends and updates – Pigeon update: what, how, results,
- Local ranking factors,
- Most crucial KPIs to measure success in the local ecosystem,
- Who are the most important partners dominating 90% of the local ecosystem?
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Richard Mastriani, Director of SEO, Wyndham Hotel Group
Registration Info:
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
