Learn About Local Hotel Internet Marketing Strategies in Chicago
Milestone President and Founder Joins ClickZ Panel to Discuss Local Search Marketing and Strategies for Hotels
Event: ClickZ Chicago
Session: Dominating the Local Ecosystem: Trends, KPIs and Ranking Factors
Date: Wednesday, November 5th 2014
Time: 4:00 PM – 5:00 PM
Palmer House Hilton Hotel
17 East Monroe Street
Chicago, IL 60603
Wondering how to leverage the recent updates in search to help improve your hotel's local presence? Search is an ever-changing environment and your hotel's Internet marketing strategy should stay up-to-date with the most recent changes. In this educational session, Milestone's founder will discuss the latest trends and updates in the search world, and how to optimize your hotel's local listings to improve search visibility. It will cover important topics and factors crucial to your hotel's success in the local search results including:
- Trends and updates – Pigeon update: what, how, results,
- Local ranking factors,
- Most crucial KPIs to measure success in the local ecosystem,
- Who are the most important partners dominating 90% of the local ecosystem?
For over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company. More information can be found at www.milestoneinternet.com or on the Milestone Blog.