How Hotels Can Boost Group Business During Good Times | internationalmeetingsreview.com
By Howard Feiertag. It looks like this coming year will be one of the better years for hotel demand, occupancy and rates. At many properties, sales staff is working in other marketing activities: advertising, promotion, public relations, social media, etc. If they can spend an extra 20-25 percent in pro-active sales, hotel event teams would soon see better figures. Here is how:
