Frankfurt, Germany and Florence, Italy - Starhotels' implementation of Trust International's powerful new online booking engine for its 21 exclusive hotel destinations in Italy and Paris has been a hit with customers.

"Our guests really like the new Starhotels booking engine (IBE) at www.starhotels.com. It is based on the IBE Trust|GuestBooker booking technology we´ve implemented on our website," said Dorella Lazzarotto, Executive Director of Sales, Marketing & Distribution for Starhotels. "Our guests love to book online 24/7, so it is imperative for us to have a state-of-the-art booking engine. We received excellent feedback from guests immediately after Trust|GuestBooker went live and it has translated to a substantial increase in revenue over the same period a year ago."

Starhotels' website booking production increased 16 percent per month year over year after implementing Trust|GuestBooker, a user-friendly and easy-to-navigate internet booking engine that provides direct, real-time access to the hotel's descriptive content, pictures, rates and availability.

"As bookings via the hotel's own website are the most cost effective distribution channel, Trust|GuestBooker has quickly earned 'most valuable player' status on Starhotels and other hotel teams that maximize its capabilities to showcase their hotel's finest features with photos, descriptive content and real time rates and availability," said Richard Wiegmann, Trust International managing director.

Trust|GuestBooker offers an endless variety of personalization opportunities and features. A high degree of customization makes it possible to seamlessly integrate the IBE into a hotel's website for a cost-effective, low-maintenance solution.

Benefits of Trust|GuestBooker for end users include:

  • Compatible with all major internet browsers
  • Fast, clear and easy-to-understand navigation
  • Same rates and availabilities featured (real-time) as calling the hotel and clear display of rates and packages with details on non-availability or restrictions
  • Lowest rate availability calendar – guest can see details of actual rate restrictions and/or on specific rates only
  • Multiple languages available
  • Additional service options can be booked with the actual reservation
  • Guests can add multiple room bookings into one reservation record
  • Guests can quickly narrow their search results by using filters; sorting options by price, rate or room type; as well as price sliders to find the right room and rate combination
  • Room upgrade option available
  • Multi-media options to showcase hotel with images

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About Starhotels

Starhotels, a leading family-run Italian hotel group, owns and manages 24 hotels internationally and was founded by Ferruccio Fabri in 1980. His daughter, Elisabetta, with her cosmopolitan vision, managerial flair and determination, took over in 2000 Starhotels' portfolio comprised of 21 four-star properties in the hearts of 12 Italian cities and London, plus five-star hotels in Paris, London and New York.

To exemplify the company's commitment to the highest standards of service and hospitality, seven of these fall into a brand of their own, known as the Collezione. The Collezione consists of the group's top seven luxury five and four-star hotels, located in the heart of New York, Paris, London, Milan, Trieste and Venice. Each hotel has a distinct charm, embodying the local culture, whilst sharing the Italian spirit, creativity, passion and high level of service that encapsulates the whole group.

Press contact for further information:

Trust International Hotel Reservation Services

Marketing Department

Tel. +49(0) 69 664 089 1502

[email protected]

Julie Shepherd, Accentuate PR for Trust International in North America

Tel. +1 815 479 1833 – [email protected]

Christiane Seelgen, Trust International

Tel.+49 (0)69 66 40 89 15 03 - [email protected]

About Trust International Hotel Reservation Services GmbH


Trust International is one of the world"s leading CRS providers and international hospitality partners. Trust"s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust"s own communication centers located in North America, Europe and The Far

East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989 Trust International is renowned for its highly reliable reservation

platform, continuous investment in systems and delivery of superior customer value.

Christiane Seelgen

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