Industry Update
Press Release27 November 2014

Hostel Sector Set To Thrive As Demand Grows For Low-cost Beds

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The hostel and limited service hotel sector is becoming one of the most dynamic hospitality investment sectors, with its adaptability and cost effectiveness along with intense competition from both group and independent operators contributing to rapid expansion.


In our new report published this week, we outline how the cost of hotel accommodation in major visitor locations is keeping the hostel and limited service concept at the forefront of the property market. In addition, flexibility of design and ease with which small businesses can be set up mean that the sector is now providing a viable investment alternative to office space or other income-producing asset classes.

The HVS report, In Focus: The Hostel and Budget Traveller Market in Europe – Gaining Momentum, outlines the fact that larger hotel companies are moving into the hostel and limited service space such as Hub by Premier Inn and Tune Hotels, which is forcing other operators to become more innovative to stand out from the crowd.

The largely risk averse investment market, and a more socially aware corporate market, are also contributing to the rapid innovation of the limited-select-service hotel sector with many operators now having aggressive expansion strategies for Europe and overseas.

Economic conditions experienced over the past seven years have lead to a polarisation of the hotel market – with the limited-to-select service segment gaining traction at the same time as the luxury-full-service-segment and much of the full-service mid-market having been squeezed.

"The vibrant hostel and limited service segment now presents the consumer with more options and the investment market with more considerations. As a result transaction activity is particularly healthy in this sector and this is likely to continue," commented report co-author Harry Douglass, a senior with HVS London.

Jin Jiang International Holdings has recently acquired Louvre Hotels – a substantial international hotel operator with a significant stable of limited-service hotel brands; Accor is investing in additional hotels across Europe; and Goldman Sachs has acquired the Grove Travelodge portfolio in a joint venture for £500m.

In addition, Invesco has spent €60m on a 23% stake in Generator Hostels giving it a role in expanding on the group's 5,200 beds in eight properties across Europe.

"The limited-service hotel sector is arguably now at its most vibrant because of intense competition and it remains a key investor focus. Operators are also being forced to be more innovative and there is considerable lateral movement into the select-service segment with 'amenity-creep' occurring," added co-author Christof Bertschi, an associate at HVS's London office.

"In addition, the liberalisation of the BRIC markets (Brazil, Russia, India and China) has not yet occurred so we await the future with interest."

Related Document

HVS In Focus: The Hostel and Budget Traveller Market in Europe - Gaining Momentum

The vibrant limited-to-select service hotel sector is at the forefront of the property market.
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Tune is a “limited service” hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed “5-star sleeping experience at a 1-star price” accommodation. Tune Hotels is part of the Tune Group, the private investment group of Tan Sri Tony Fernandes, founder and Group CEO of low-cost airline AirAsia.
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Generator Hostels

Generator provides unique, experience and design led accommodation options located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, and Paris, with Amsterdam, Stockholm and Rome all having opened last year.
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hub by Premier Inn

In July 2013, Whitbread PLC, the UK’s largest hotel group, announced the launch of its new hotel concept, ‘hub by Premier Inn’. The new concept will target major UK city centres such as London and Edinburgh, with the first ‘hub by Premier Inn’ to open on St.
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About HVS

HVS is a leader in global hospitality financial consulting. Hotel owners, developers, investors, lenders, management companies, and public agencies around the world rely on HVS to make informed business decisions. HVS's commitment to excellence and unrivalled hospitality intelligence is delivered by more than 300 people in over 50 offices throughout the world who specialize in a wide range of hospitality assets including hotels, restaurants, casinos, shared ownership lodging, mixed-use developments, spas, and golf courses, as well as conventions, sports, and entertainment facilities. For more information about HVS visit

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