Industry Update
Press Release 4 December 2014

B Hotels & Resorts® Announces The Return Of B Ocean In New Beachfront Fort Lauderdale Location

Fort Lauderdale Landmark 486-Room Sheraton Yankee Clipper has been reflagged to Full-Service B Ocean Resort

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B Hotels & Resorts

B Hotels & Resorts® today announced the return of its coveted B Ocean, in an exciting beachfront location. The growing brand's newest property is the dynamic 486-room B Ocean Resort, located at 1140 Seabreeze Drive in Fort Lauderdale, Florida. Formerly known as the Yankee Clipper Sheraton Fort Lauderdale Beach Hotel, the property has been reflagged and will immediately begin welcoming guests seeking a fresh, approachable lifestyle experience.

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"I am thrilled to announce our return to Fort Lauderdale," said Ayelet Weinstein, President and CEO of B Hotels & Resorts®. "This property boasts one of the most stunning locations in all of South Florida and is one of the very few resorts located directly on Fort Lauderdale Beach. We are excited to reintroduce our innovative brand programs and self-expression hospitality to the millions of travelers expected to visit the destination in 2015 and beyond."

Conveniently located on Fort Lauderdale's pristine white sand beach just minutes from several local attractions, including Fort Lauderdale/Hollywood International Airport, Port Everglades and the shopping, dining and culture of downtown Fort Lauderdale, B Ocean Resort in Fort Lauderdale features beautiful views of the Atlantic Ocean, the Intracoastal Waterway and the dazzling city skyline.

Guests visiting B Ocean Resort in Fort Lauderdale will have immediate access to two outdoor pools, a private beach, and approximately 7,500 square feet of function space. The resort offers a diverse selection of food and beverage venues including Dos Caminos, the Beach Bar & Grill and the Wreck Bar. As part of the delivery of the brand promise - Lifestyle without Attitude™ - the resort features FreeB Wi-Fi (complimentary high-speed internet access throughout all guestrooms, meeting spaces and public areas), and FreeB coffee and tea is served each morning in the lobby at no charge.

A renovation program, which is scheduled to begin in mid 2015, will incorporate several additional B Signature Elements including the B Indulged® Spa Suite with customizable spa treatments.

"Fort Lauderdale Beach is where B Hotels & Resorts first emerged into the hospitality industry with our first B hotel. We are happy to return to this incredible destination that allows us to introduce what the B Brand is about and attract so many followers." said Weinstein.

For more information, visit www.BOceanFortLauderdale.com or call 888-66BHotels.

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Headquartered in South Florida, B Hotels & Resorts® is a fresh and innovative alternative for today's business and leisure travelers. As a brand, B Hotels & Resorts® is taking the lifestyle hotel experience to the next level with distinct B Signature Elements that attract a broad spectrum of dynamic guests.
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About B Hotels & Resorts®

B Hotels & Resorts® defines and establishes the next generation of lifestyle hotels, inviting guests to revel in Self-Expression Hospitality and tailor experiences how they desire them to be. The D(destination)-N(n'vogue)-A(approachability) of each hotel defines the identity, character and available programming, while creating a fresh and approachable setting that welcomes today's business and leisure travelers. Core B Signature Elements, available at each property, ignite a genuine emotional connection to the hotel and the brand. Combining lifestyle characteristics with distinct, engaging elements, guests are provided a platform to express their individuality with no inhibitions.

Earlier this year, B Hotels & Resorts introduced two additional hotels: B Resort & Spa Lake Buena Vista, located in the Walt Disney World® Resort, nearby Orlando's theme parks and within walking distance of the Downtown Disney® area; and B Historic Savannah, located in the heart of the charming Historic District in Savannah, Georgia. By mid-2015, B Escape & Marina in Marathon, Florida Keys will also join the brand after renovation and repositioning. The brand is currently working on several new locations to be announced in a later date.

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