Hyatt Hotels came out of the global recession with a jetpack strapped on. The hotel group had its highest expansion year on record in 2013 and entered the all-inclusive sector with with new brands Hyatt Ziva and Hyatt Zilara. It has beat earnings estimates for the last eight consecutive quarters in part due to rebounding business travel. It’s also continued to be a leader on social media through its Twitter account, which reaches out to travelers and guests to increase engagement and brand awareness. Skift recently spoke to Hyatt CEO Mark Hoplamazian about guests’ changing demands, why he changed employees’ on-boarding process, and how the hotel is using social media to drive engagement internally and externally.

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