Industry Update
External Article 6 February 2015

Hilton inches closer to economy brand

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1 min
STR Hotel News Now

With the addition last year of lifestyle brand Canopy and soft brand Curio, Hilton Worldwide Holdings has a presence in nearly every market niche and segment—with one notable exception: economy. That soon could change, according to Jim Holthouser. During an interview at the Americas Lodging Investment Summit, the executive VP of global brands hinted that Hilton’s entry in the space could come within the next two to three years. - See more at:

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Canopy by Hilton

Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience.
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