Strand Palace Hotel's new online booking interface — Photo by MediaConcepts

MediaConcepts, experienced provider of integrated digital solutions for the hospitality industry, today announced the successful launch of a new online booking interface for Strand Palace Hotel (www.strandpalacehotel.co.uk).

Since it opened in 1909 in the prime location of Covent Garden, Strand Palace Hotel has maintained its reputation as one of London's pre-eminent hotels. To align its online guest experience with that of its renovated facilities, modern amenities and hospitable service, Strand Palace Hotel appointed MediaConcepts as its digital partner to design and develop a new online booking interface and website.

Launched on 4 December 2014, the new online booking interface features a new intuitive design and recommendation engine that offers guests with room upgrade and add-on purchase options.

"With our new booking interface in place, guests are no longer re-directed to an external website to make bookings," said Ben Chapman, Revenue Manager, Strand Palace Hotel. "This not only offers guests greater confidence, but also gives us better visibility into their behaviour so that we can continually improve their experience. We are delighted with the results so far and are looking forward to working on the next phase of this project with MediaConcepts."

"A hotel's direct online booking channel is its most cost effective way to get bookings," said John Bowen, Founder and CEO of MediaConcepts. "With so many online booking options available, it is so important for hotels to invest resources in perfecting the booking experience on their website so guests don't go elsewhere. We are honoured to have been selected by Strand Palace Hotel to lend our expertise in this area."

Strand Palace Hotel's new booking interface uses MediaConcepts' Jasmine Booking to integrate with its property management system (PMS), allowing bookings to be made through its website and directly into its PMS.

Following the completion of the online booking interface, MediaConcepts will be working with the Strand Palace Hotel to integrate its online recognition programme (Strand Palace Rewards), introduce a new design to, and improve the user experience on its website.

About MediaConcepts

MediaConcepts is an experienced provider of integrated digital solutions that enable hospitality organisations to attract and retain guests by helping them create personalised experiences before, during, and after their stay.

Its proprietary enterprise solution, Jasmine WebSuite, allows its clients to effectively manage their online presence, booking journey, ongoing communication and guest loyalty. Complementing the Jasmine WebSuite is Priscilla, a mobile application that guests may use to perform self-service tasks or request for concierge services during their stay. Together, these create a powerful 360° guest experience that translates into increased revenue and brand equity. Jasmine WebSuite has helped progressive hospitality clients in the UK and throughout Asia attract, convert and retain more guests through personalised engagement.

Headquartered in Singapore, MediaConcepts was founded in 2002 and has been completely focused on integrated digital solutions for the hospitality industry since 2007.

For more information, visit www.mediaconcepts.com.

About the Strand Palace Hotel

Located right in the heart of central London in the City of Westminster, the Strand Palace Hotel exudes cosmopolitan flair and comprises 785 contemporary, stylish and spacious rooms that complement the hotel's period architecture.

Originally opened in 1909, the hotel retains many of its original architectural features although the main revolving doors, which were designed by Oliver P. Bernard were removed from the hotel in 1968. They were of such fine quality and historic interest that curators at the Victoria and Albert Museum requested them for their collection.

With its envious heritage, twenty-first century contemporary interiors and everything on the doorstep, the hotel is perfectly located to explore some of London's most popular attractions, including vibrant bars; restaurants and nightlife, with theatre land only a short stroll away. The hotel's gourmet dining experiences and exceptional service turns even the briefest stays into a genuine pleasure. Guests are assured of a genuine warm welcome and anticipatory attention from hosts that care for their comfort and well-being.

For more information, visit www.strandpalacehotel.co.uk

Priscilla Goh
+65 6224 3994

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