Industry Update
Press Release13 February 2015

Steigenberger Hotels Launches new Brand 'Jaz in the City' - First Jaz in Amsterdam opening September 2015

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Jaz in the City

Each Jaz in the City hotel will reflect a city's unique lifestyle, drawing upon the local music and cultural scenes, bringing artists and their works into the hotel. Galleries and guestrooms will feature rotating art exhibits, and public areas will be set to a soundtrack of local rhythms with impromptu pop-up performances by home-grown musicians. The pretence-free lounge bars will provide opportunities for guests to clink drinks with the city's citizens, and the restaurants will feature flavours that combine global sensibilities with local specialities. Jaz in the City will give guests all the tools they need to immerse themselves in a destination, with savvy staff that are always ready to provide tips on cool clubs and exciting exhibitions.

Jaz in the City's hip and happening hotels target sophisticated world explorers, weekend adventurers, foodies, and price-conscious business travellers and consultants who want to enhance their trips with localised leisure time. The thing that all these people have in common is their desire to embrace authentic experiences in a city hotel.

The first Jaz in the City is already under construction in Amsterdam, where it is scheduled to open in September of this year. With its diversity, vibrancy and variety of cultural activities, the Dutch metropolis is the ideal location for Jaz in the City's initial property.

Fixtures and fittings in the hotel's 247 rooms and 11 suites will combine trendsetting design with state-of-the-art technology, whilst the spa will provide a relaxing retreat for both the body and soul. Jaz Amsterdam will provide easy access to the Ziggo Dome, a concert hall that attracts world-renowned stars and stages major events. The Amsterdam ArenA, home stadium of Ajax, is only a short distance further, and Amsterdam city centre is just eight kilometres away.

"This new hotel brand is totally in tune with the times," stated Puneet Chhatwal, CEO of Steigenberger Hotel Group. Our guests will be enthused by the creative atmosphere and the high service standards of Jaz in the City."

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Related Brand

Jaz in the City

Jaz in the City is a Deutsche Hospitality brand. Jaz offers a cool and modern room design complete with perfect service. The latest trends in the local food and drink scene are also showcased. This is a young hotel brand which reflects the lifestyle of a city and draws upon its music and cultural scene.
brand information
Other Brands by Deutsche Hospitality
MAXX by Steigenberger
Zleep Hotels
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Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto "MAXXimize your stay". Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels - a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.

Gunther Träger
Phone: +49 69 66564-422
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