Hyatt Centric Hotel Set to Open in South Beach in April 2015

Hyatt Hotels Corporation (NYSE:H) in conjunction with Miami-based development group Robert Finvarb Companies and its partner David Martins, today announced the anticipated April 2015 opening of Hyatt Centric South Beach Miami, ideally located at the lively intersection of 16th Street and Collins Avenue. This groundbreaking development is one of the most anticipated hotel openings of the year, coinciding with Miami Beach's centennial anniversary.

"Our location in the heart of South Beach will serve as the perfect space for our guests to enjoy and be inspired to go out and explore."

"We are excited to be working toward our opening and introducing the Hyatt Centric brand to Miami Beach in its most famous neighborhood, South Beach," said Ricardo Mendes, general manager of Hyatt Centric South Beach Miami. "Our location in the heart of South Beach will serve as the perfect space for our guests to enjoy and be inspired to go out and explore."

Designed by renowned architect Kobi Karp, the 10-story glass tower stands apart from the more traditional art deco developments, providing a beautiful complement to the Miami Beach landscape. The hotel will feature 105 guest rooms, a third-floor deck featuring a swimming pool and an indoor-outdoor dining experience, 700 square feet of meeting space, ground-floor retail, and convenient beach access with chaise lounge chairs and food and beverage service. Situated on prime South Beach real estate, just steps from the beach, Hyatt Centric South Beach will put guests in the center of the action, close to Miami Beach's premier shopping, restaurants and nightlife venues.

The new hotel will be one of the first hotels to open under the Hyatt Centric brand, which launched earlier this year. "We are very excited to be introducing the Hyatt Centric brand to South Beach. As someone who was born and raised in Miami Beach, I feel a tremendous sense of pride in bringing this world-class hotel brand to my hometown," said Finvarb.

As a native of Miami Beach, Finvarb has placed a strong emphasis on honoring his roots with each new development. Kobi Karp, whom Finvarb personally enlisted as the lead architect and interior designer of the hotel, has fulfilled his vision of creating an urban oasis at Hyatt Centric South Beach. The hotel's design blends past and present and features a modern glass cube that sits above the original Art Deco façade of the building. Karp uses the local culture of South Beach as inspiration for the unique interior design – the subtle color schemes of grays and soft blues are simple yet welcoming.

The cosmopolitan vibe will also be felt in guest rooms. The hotel's 105 rooms will be unique for South Beach, with 19 rooms overlooking the Atlantic Ocean. Contemporary furnishings and carefully selected artwork will define the rooms while floor-to-ceiling windows will provide a luminous view of the hustle and bustle of the hotel's exterior.

The hotel will boast an indoor-outdoor lobby on the third floor, creating a sense of place for guests. The lobby lounge will include a full-service bar offering hand-crafted signature cocktails and a space for guests to recharge and socialize. The Corner will house the hotel's curated book and magazine selection. Outside, the pool deck will set a distinct Miami tone, where guests can leisurely soak up the Miami sun on lush lounge chairs, or unwind in shaded cabanas. Next-door is Deck 16, a Mediterranean-inspired restaurant that will offer locally sourced cuisine for breakfast, lunch and dinner. Executive Chef William Milian will invite diners to savor a variety of Spanish dishes and sip on fresh sangrias. Additional food and beverage amenities offered by the restaurant will include 24-hour knock n' drop room service and full beach service.

In addition to catering to leisure travelers, Hyatt Centric South Beach will serve as an ideal hotel for business guests. The hotel will offer 700 square-feet of meeting space on the second floor in a boardroom. Hyatt Centric South Beach will allow for convenient connectivity with friends, family and coworkers. Additional amenities will include complimentary wireless Internet throughout the hotel, a Bluetooth enabled TV system, and ground-floor retail space.

Hyatt Centric South Beach will also be an active member of its local community. Upon opening, guests will find an abstract photography series in guest rooms and public spaces curated by Dina Mitrani, a local Wynwood gallerist. Guests will also find local brands featured throughout the hotel to provide travelers with an authentic Miami experience.

Hyatt Centric South Beach Miami is set to open in April 2015, and will be located at 1600 Collins Avenue.

About Robert Finvarb Companies: Robert Finvarb Companies (RFC) is a private real estate investment and development company based in Miami, Florida. Robert Finvarb, founder of the company, started his development career in 2002. Since then, RFC has developed twelve hotels containing approximately 2000 guestrooms that operate under various Marriott brands and are located in six states and the District of Columbia.

Currently, RFC is developing three mixed-use projects that contain both hotel and retail components in New York City and South Beach. RFC has a reputation for developing high-quality assets and possesses a track record of success in all market cycles. As a private company, the principals invest their own equity in all projects and are personally involved in all phases of the project. In addition to developing its projects from the land acquisition stage to their opening, RFC oversees the sales, marketing, accounting and administration functions that are primarily undertaken by its management staff at each hotel with a sophisticated cadre of in-house professionals.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company's portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

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