[Webinar Recap] Clicks, Channels, and Customers – PPC for Hotels
This webinar covers the basis of a successful paid marketing campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency
This webinar covers the basis of a successful hotel paid search campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency.
Key Highlights from the Paid Search for Hotels Webinar:
- Digital marketing is growing 2-3X as fast as total marketing.
- Hotels are spending an average of 6-9% of total revenues on marketing initiatives.
- On hotel digital marketing spend, 25-35% is used on paid search.
- 60% of the world's population is now using a mobile device; mobile adspend is estimated to reach $35.5B in 2015 and $60B in 2017.
- Consumers exposed to brand's social media content are 2.8X more likely to search using branded terms.
- The most important thing you can do with your paid search campaign is to bid on your brand name or brand terms.
TO VIEW THE HOTEL PAID SEARCH MARKETING WEBINAR RECORDING CLICK HERE:
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
Anil Aggarwal
CEO
+1 408-200-6871
