Hampton Hotels Leverages Music and Emotion as Part of Audio-Focused Marketing Strategy
Hotel Chain Enlists Music Groups “Wild Cub” and “Belle and Sebastian” to Add a Soundtrack to its Brand Story
Hampton Hotels introduces We Go Together™, an integrated marketing campaign that employs music and emotion to go beyond the functional benefits of the hotel experience celebrating its unique culture, hospitality and connection to travelers. The new campaign complements Hilton Worldwide's global "Hilton at Play" mission of connecting people with enriching and playful experiences, and the recent marketing partnership the company inked with Live Nation which extends the message beyond Hilton's more than 4,250 hotels worldwide.
Hampton's We Go Together™ emotive storytelling campaign, which will run throughout 2015, kicks off with two 30-second television spots with music from indie group Wild Cub and Scottish band Belle and Sebastian, aims to reach the growing segment of weekend leisure travelers. The new campaign will focus on fun activities people engage in and the connections they make while traveling. The television spots are produced by Austin-based agency GSD&M.
"Americans enjoy weekends for leisure travel, and Hampton has set out on a mission to encourage people to go out and play, to seek unique and memorable experiences through travel, especially during those shorter, need-to-experience-it-all-in-one-weekend kind of trips," said Judy Christa-Cathey, vice president, focused service brand marketing, Hilton Garden Inn and Hampton Hotels. "Whether it's catching your favorite concert in Austin or checking out the most talked about restaurant in New York City, we want people to explore their passions, and with more than 2,000 Hampton locations, we'll be there to help them do that."
The advertising campaign will also be supported by online banner ads, digital video, radio spots, movie theater ads and partnerships with popular websites like POPSUGAR, ABC, and Hulu, as well as national cable programming. Social media and public relations programs will also help to amplify Hampton's We Go Together™ message. The campaign will illuminate stories of Hampton's guests exploring and showing how its Team Members play a vital role in empowering these memorable experiences.
All Hampton properties participate in Hilton HHonors®, the only hotel loyalty club that offers Points & Miles® and No Blackout Dates. HHonors members can turn their points into experiences through the HHonors Redemption Auction which includes exclusive food, sports and music events.
Be sure to check out Hampton on Facebook, Twitter, Google+, YouTube and Instagram for updates on We Go Together™. For more information about Hampton Hotels, please visit news.hampton.com or www.hampton.com.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2018 world's best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.