Hampton Hotels Leverages Music and Emotion as Part of Audio-Focused Marketing Strategy
Hotel Chain Enlists Music Groups “Wild Cub” and “Belle and Sebastian” to Add a Soundtrack to its Brand Story
Hampton's We Go Together™ emotive storytelling campaign, which will run throughout 2015, kicks off with two 30-second television spots with music from indie group Wild Cub and Scottish band Belle and Sebastian, aims to reach the growing segment of weekend leisure travelers. The new campaign will focus on fun activities people engage in and the connections they make while traveling. The television spots are produced by Austin-based agency GSD&M.
"Americans enjoy weekends for leisure travel, and Hampton has set out on a mission to encourage people to go out and play, to seek unique and memorable experiences through travel, especially during those shorter, need-to-experience-it-all-in-one-weekend kind of trips," said Judy Christa-Cathey, vice president, focused service brand marketing, Hilton Garden Inn and Hampton Hotels. "Whether it's catching your favorite concert in Austin or checking out the most talked about restaurant in New York City, we want people to explore their passions, and with more than 2,000 Hampton locations, we'll be there to help them do that."
The advertising campaign will also be supported by online banner ads, digital video, radio spots, movie theater ads and partnerships with popular websites like POPSUGAR, ABC, and Hulu, as well as national cable programming. Social media and public relations programs will also help to amplify Hampton's We Go Together™ message. The campaign will illuminate stories of Hampton's guests exploring and showing how its Team Members play a vital role in empowering these memorable experiences.
All Hampton properties participate in Hilton HHonors®, the only hotel loyalty club that offers Points & Miles® and No Blackout Dates. HHonors members can turn their points into experiences through the HHonors Redemption Auction which includes exclusive food, sports and music events.
Be sure to check out Hampton on Facebook, Twitter, Google+, YouTube and Instagram for updates on We Go Together™. For more information about Hampton Hotels, please visit news.hampton.com or www.hampton.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 4,900 properties with more than 796,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world"s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.