Industry Update
Press Release24 February 2015

Absolute Hotel Services (AHS) Announces First Samui Resort, U Koh Madsum Samui

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U Hotels

Absolute Hotel Services Group CEO Jonathan Wigley is delighted to announce another U resort with the rebranding of an already established property in Samui. The Treasure Samui is currently going through a renovation and rebranding process and will be ready to be re-launched as U Koh Madsum Samui in July 2015 with 37 luxury villas.


U Koh Madsum Samui is located on one of Thailand's last untouched islands, south of Koh Samui and offers travelers a unique tropical setting with uninterrupted views of the Gulf of Thailand and neighboring islands. Koh Madsum is the ultimate escape from the hustle and bustle of today's modern world. As there are no cars, fast food chains, private residences or bustling tourist centers on the island - the only sights and sounds guests will be confronted with are those naturally created by Mother Nature herself.

The resort features 37 luxury villas consisted of 16 Sala Villas, 8 Pool Villas, 8 Tented Villas, 4 Beachfront Pool Villas and 1 Two Bedroom Beachfront Pool Villas. All villas are designed to be peaceful and relaxing spaces surrounded by rich verdant foliage for guests to enjoy, providing luxury amenities in-room, private terraces or balconies, lounge areas, ratin showers and/or bathtubs. Other facilities include spa, infinity swimming pool, beach restaurant and bar. Guests can easily walk from one side of the island to the other where two pristine shores await - one with a white sand beach and the other with a coral reef.

All new and existing employees will pass through core brand training programs to ensure that U Hotels & Resorts Standards and Services are delivered at all times by the launch date of the U Koh Madsum Samui.

We are very excited about this resort and it will be our first hotel in Samui managed under the U Hotels & Resorts brand. We are confident that our U guests will enjoy a unique island location plus our unique services such as 24 hour use of room, free wi-fi, breakfast whenever wherever and U Choose program, added Mr. Wigley.

Related Brand


​The brand was created with today’s travellers in mind and their expectations from the fast-moving pace of hospitality. Founded in 2008, U Hotels & Resorts is an uncomplicated bijoux deluxe hotel brand that is a stimulating blend of local heritage and design accents that pair with modern amenities, services and facilities to unobtrusively encourage sophisticated target customers eager to enjoy the local environment.
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