HotelREZ Hotels & Resorts, one of the UK's largest and fastest growing hotel representation companies, has been appointed as the preferred GDS partner to GuestCentric, a leading provider of cloud-based digital marketing and e-commerce software for boutique and independent hotels.

The partnership between GuestCentric and HotelREZ Hotels & Resorts, will allow GuestCentric customers to distribute their rates and inventory to over half a million travel agents who use the Global Distribution Systems (GDS), as well as millions more bookers worlwide who use websites that are powered by the GDSs.

GuestCentric customers will manage their rates through their GuestCentric interface, and distribution will be conducted via HotelREZ's HO chain code on the GDS. In addition to distribution services, HotelREZ will also help GuestCentric customers to set up specific negotiated rates on the GDS and participate in preferred partnership agreements with corporate and consortia bookers.

Pedro Colaço, CEO of GuestCentric, stated: "Our partnership with HotelREZ comes quite naturally, as we both focus on connecting and marketing unique, independent, boutique hotels. At GuestCentric we allways strive to provide our customers with the best products, and enlisting HotelREZ's expertise will allow our hotel clients to acess the profitable GDS market."

About Guest Centric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric's all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module; and a channel manager. GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon.

About HotelREZ® Hotels & Resorts

HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world's leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.

HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support over 2,500 independent hotels, apartments and hotel groups in 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.

HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world's only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.

For more information, visit www.hotelrez.com

Ana Machado
Marketing & Communications Manager
+44 (0)20 3699 9936

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